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The Good Patch

Brand Strategy / Creative Direction / Naming

I was brought on early in the conception of the La Mend brand and partnered with the founders to define their brand positioning within the competitive CBD landscape. Together we set up a strategy to bring The Good Patch™ product to market. I developed the creative direction, visual identity, and initial product designs for the La Mend team.

Designed in parter with Ludlow Kingsley.

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 Ease and clarity were essential for differentiating our product in the market. Many of the CBD competitors skewed overly medicinal and masculine. One of our goals was to give a moment of calm when looking at the shelf, making the product more approachable to a larger audience.

Ease and clarity were essential for differentiating our product in the market. Many of the CBD competitors skewed overly medicinal and masculine. One of our goals was to give a moment of calm when looking at the shelf, making the product more approachable to a larger audience.

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 The initial product line was designed to target specific ailments and needs, but the packaging needed to be flexible enough to expand their offerings and maintain the same visual language as they grow.

The initial product line was designed to target specific ailments and needs, but the packaging needed to be flexible enough to expand their offerings and maintain the same visual language as they grow.