I partnered with two enthusiastic founders who were both active musicians and have toured all over the world. My challenge was to create an identity, and launch their brand in an extremely tight timeline. The entire project was influenced by their music and locality. Something of gritty punk-rock meets the beach (an unlikely marriage). Since the launch of the KingState brand, there has been explosive growth and national recognition of their offerings. They are continuing to build a loyal following of the brand and brand lifestyle.