In designing the campaign, we literally “went back to the drawing board”—using pencils and sketches instead of digital tools. It was a visual tribute to Firestone designed to evoke nostalgia. The print ads and P.O.P. had a retro feel, but featured current cars sporting the new Firestone tire line.
We worked with incredibly talented digital illustrators to help bring our sketches to life. These were no doubt a labor of love, and have become some of the Firestone office's most beloved and unique promotional pieces.