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Firestone Product Launch

This product campaign helped Firestone launch three brand new tires in the market with an approach inspired by historic Firestone ads from the 1920s.

 In designing the campaign, we literally “went back to the drawing board”—using pencils and sketches instead of digital tools. It was a visual tribute to Firestone designed to evoke nostalgia. The print ads and P.O.P. had a retro feel, but featured current cars sporting the new Firestone tire line.

In designing the campaign, we literally “went back to the drawing board”—using pencils and sketches instead of digital tools. It was a visual tribute to Firestone designed to evoke nostalgia. The print ads and P.O.P. had a retro feel, but featured current cars sporting the new Firestone tire line.

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 We worked with incredibly talented digital illustrators to help bring our sketches to life. These were no doubt a labor of love, and have become some of the Firestone office's most beloved and unique promotional pieces.

We worked with incredibly talented digital illustrators to help bring our sketches to life. These were no doubt a labor of love, and have become some of the Firestone office's most beloved and unique promotional pieces.

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