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UT Medical Center Campaign

Art Direction  • Campaign Strategy

The University of Tennessee Medical Center approached our team to promote their Center for Women & Infants, and all of the renowned services they offer. After research and interviews we determined word-of-mouth strongly influences where expecting mothers decide to deliver. This campaign gave us an opportunity for rare insight, hearing from actual mothers who have their own unique story to tell. Juxtaposing those stories ended up giving us a very real and powerful campaign.

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 Our team captured hours of real interview footage, smiles, tears, and in-depth heartfelt accounts of a life-changing experiences.

Our team captured hours of real interview footage, smiles, tears, and in-depth heartfelt accounts of a life-changing experiences.

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 We created a holistic campaign that included broadcast, digital ads, a microsite, pre-roll video content and more. All these elements worked in unison to connect with expecting mothers and tell them why UT Medical Center is the best place to have their baby.

We created a holistic campaign that included broadcast, digital ads, a microsite, pre-roll video content and more. All these elements worked in unison to connect with expecting mothers and tell them why UT Medical Center is the best place to have their baby.

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